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Search Engine Optimization
What is Seo Optimization? How is it done? What Should Be Considered?
Suppose you are opening a cafe. What do you do for this in the first place? You roll up your sleeves to find a suitable place for your cafe. You try to get a place on the busiest streets. For you, a street or street that can handle the concept of your cafe and a crowded place will be the most attractive place. So why? Because you want to be known. You want to be seen, noticed and preferred by people.
This is exactly what search engine optimization, which we call SEO (search engine optimization) in its simplest form, works. In other words, it ensures the awareness of your site. It makes it easier for you to be noticed. For SEO operations, it is necessary to be able to direct search engines correctly. This is where keywords come into play.
Make a quality website with quality visuals as you want, if your SEO (search engine optimization) is not done with the right keywords, you do not exist in the internet world, which we can call this bottomless pit.
What are the benefits of Seo Optimization?
Being on the back pages of search engines makes it very difficult to be found. Because, as you know, most people are content with the links on the first page that appears. In order to appear in the first place in search engines, it is essential to be perceptible by the system in search engine optimization. By choosing the right keywords, you will ensure that the products, services, sales you offer on your website, in short, any information in your content, reach more users quickly and easily.
So how do you do good SEO work?
At this point, the most important element is to be organic. In other words, the keywords used should contain the right topic at the right place at the right time, so that the needs of someone who comes to your site with this keyword can be met directly. Non-organic, artificial software and robot software cause you to lose prestige directly in the eyes of your visitors. Moreover, when this artifact is detected, the system throws you further back.
Another pillar of SEO work is the concept we call Backlink. If we go through the same example, if another cafe on the street where you opened your cafe recommends you to a customer who asks for a product they do not have, this network is a backlink. That is, other websites publish your address. The only thing you need to pay attention to here is that the site you reference is also of your quality.
Naming the links on your website is another important point. Links must also be named so that search engines can detect your website. In this way, your website gets plus points.
You can increase the interaction not only with written texts but also with visuals. Here, however, many sites publish photos and other images without a name. This is not a language that search engines use. In order to be included in search engines with related images and photos, you need to do some coding. This seriously affects your awareness.